More audiences like this one
Also in Pets. Sorted by how fast they are growing.
231Pets
The vet burnout crisis
Independent veterinary practice owners and clinic managers are running $1M–$3M small businesses with labor eating 40–55% of revenue, chronic staff shortages, and burnout pushing vets out faster than schools can replace them. This trend covers the tools, services, and operational support that help these owner-operators survive payroll pressure, cut admin waste, and stop losing money to empty appointment slots.
Breakout6,600/mo
top search “cloud based veterinary practice management software”28Pets
Watch 1:30Dogs are the new kids
Millennial and Gen X dog owners who have replaced child-rearing emotional investment with their dog. They spend freely on premium food, health coverage, experiences, and lifestyle products that signal their dog is a full family member. Price sensitivity drops sharply once the framing shifts from 'pet care' to 'family care.'
+83%505,300/mo
top search “pet insurances”
184Pets
Pet parents
Middle-to-upper-income pet parents are the 94 million U.S. households treating pets as family members, spending an average of $4,272 per year on premium food, wellness, vet care, and services. They buy proactively out of love and identity, not necessity, making them one of the most loyal and recession-resistant consumer audiences in the country.
+83%1,074,500/mo
top search “pet insurance”94Pets
Special needs pets
Owners of dogs and cats with diagnosed chronic or physical conditions—kidney disease, IVDD, degenerative myelopathy, blindness, post-surgery recovery—who spend non-discretionary dollars on prescription food, adaptive gear, and targeted enrichment to extend their pet's functional life. The market is systematically underserved: products exist but are fragmented, prescription access is friction-heavy, and guidance between vet visits is nearly nonexistent.
+50%6,800/mo
top search “dog ivdd treatment”