Engaged and newly married couples in their 20s–40s are signing prenups as a normal adulting step, not a rich-person move. The median online prenup user has a net worth of around $78,000. Their real pain is protecting the side business, student debt liability, or first home they built before the ring — without blowing up the relationship while asking for it.
As of May 2026, 53% of engaged or married Americans under 45 have signed a prenup (Harris Poll for Bloomberg), up from roughly 8% in the 1990s — that's a near-7x jump in one generation, pulling in an entirely new middle-class customer base that previously never considered one.
LegalZoom — America's #1 online legal services company — made HelloPrenup its exclusive prenup partner in May 2026, instantly routing millions of couples who previously had no clear next step into a single affordable platform, compressing the awareness-to-purchase funnel.
77% of Americans with student loans would consider a prenup specifically to ring-fence that debt from a spouse (LegalShield, Sept 2025) — student debt anxiety is a direct on-ramp for first-time prenup buyers who have zero assets but very real liability exposure.
The exact words they type into Google.
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