Adult women 25–45 who treat romantasy as a full lifestyle, not just reading — they chase special editions, rate spice levels, and spend freely on merch, events, and subscription boxes. The pain point is a fragmented market: no single place tells them which books hit their spice threshold, when sold-out editions restock, or where other fans in their city meet up.
U.S. romantasy sales hit $610 million in 2024, up 34% from $454 million the year before, and 2025 print romance sales were running +24% year-to-date through mid-2025 per Circana BookScan — meaning the dollar base getting bigger every year pulls more founders into the orbit of the buyers around it.
Onyx Storm by Rebecca Yarros sold 2.7 million copies in its first week in January 2025, the fastest-selling adult novel in 20 years per Circana — proof that single releases now move blockbuster numbers and trigger immediate waves of merchandise, convention tickets, and collector spending.
Romantasy audiobook units grew 31% year-over-year per PublishDrive's 2026 data, and romance drove a 30% revenue surge in 2024 audiobooks per the Audio Publishers Association — a second format layer on top of print spend that doubles the per-reader wallet opportunity.
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Young men aged 18–35 who are newly or re-engaging with church are not looking for theology — they are buying structure, brotherhood, and a sense of purpose that nothing else in their lives is currently providing. The audience assumption that has driven twenty years of community and self-improvement products toward women has now flipped, and the products, media, and on-ramps built for this buyer barely exist.
Dual-income remote-working parents already traveling internationally with school-age children — roughly 4.2 million Americans — who need plug-and-play infrastructure for education, healthcare, housing, and tax compliance across multiple countries. Nearly all existing nomad products are built for solo travelers, leaving these high-spending families to stitch together fragmented, solo-traveler solutions every time they move.
Socially active Gen Z and millennials who enjoy going out but can't stop compulsively checking their phones are paying venues to remove the choice at the door. The draw is outsourced self-control: a few hours of genuine presence without needing willpower. Phone-free events grew 567% globally and US attendance is up 913%, making this one of the fastest-growing live-experience formats of 2026.
Women over 40 navigating divorce, relocation, or an empty nest who have lost their built-in social circle and are actively rebuilding one from scratch. They are socially confident and self-motivated but have no structured way to find age-matched peers who want the same depth of friendship. The market has apps and groups aimed at younger women or at loneliness in general, leaving this high-intent, higher-income buyer almost entirely underserved.