Parents of youth athletes ages 6–16 and volunteer league administrators who run recreational and community sports programs for roughly 27 million kids. They are drowning in scheduling chaos, fragmented tools, rising fees, and compliance headaches — and there is almost no purpose-built infrastructure serving their operational layer.
The U.S. youth sports market hit $40B in 2026 and is projected to reach $59.5B by 2030 at a 10.4% CAGR, meaning more leagues are forming and more families need tools to manage them every season (Research and Markets, 2026).
Girls flag football participation has climbed 388% since the first post-pandemic NFHS survey, with nearly 1,000 new school programs added in a single year — creating a wave of brand-new leagues that have no existing admin infrastructure (i9 Sports, Dec 2025).
Family spending on youth sports rose 46% between 2019 and 2024, now averaging $1,016 per child per primary sport — pressuring leagues to add fundraising, payment plans, and cost-reduction tools to keep families enrolled (Aspen Institute Project Play, July 2025).
The exact words they type into Google.
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