Women actively working in skilled trades like electrical, plumbing, HVAC, and welding are a fast-growing workforce of ~370,000 who earn $57K–$72K a year and have almost no brands built specifically for them. They spend on properly fitting PPE, tools, certifications, and peer community — and the market is wide open.
The construction industry needs 349,000 net new workers in 2026 alone, per ABC — a structural shortage that is actively pushing unions and contractors to recruit women for the first time, expanding the addressable audience every month. (Source: abccarolinas.org, Feb 2026)
Women's share of registered apprenticeships has nearly doubled over the past decade, from 8.7% to 14.5%, per a White House analysis — meaning the pipeline of career-committed tradeswomen is filling twice as fast as it was ten years ago. (Source: tradecolleges.org, Mar 2026)
74% of tradeswomen report exposure to unnecessary hazards because their PPE does not fit, per ISEA/CPWR research — and PPE brands are just now responding, with 32% of PPE products launched in 2024 including women-specific fitting, creating a product gap that is still almost entirely unserved. (Source: globenewswire.com/Ergodyne, Dec 2025; industryresearch.biz, 2026)
The exact words they type into Google.
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