Adults 22-40 who have chosen van life as a primary or frequent lifestyle — converting vehicles into mobile homes to escape rising rents, work remotely, and move on their own timeline. Their core problem is building a reliable, functional living and working setup inside a van without a clear playbook for electrical, connectivity, parking, and daily costs.
The global van conversion market is valued at $8.1B–$18.5B in 2026 and growing at 8.6% CAGR, meaning more builders, more suppliers, and more community infrastructure — each of which draws in the next wave of converts. (Market Research Update, July 2026)
18.5 million Americans now identify as digital nomads — a 153% increase since 2019 — and van life is the most affordable domestic vehicle for that identity, driving direct demand for conversion gear and mobile-work tools. (Elite Brains / Global Citizen Solutions, August 2026)
Van life community membership hit 1.2 million with a 28% year-over-year jump, and Google search interest spiked 35% in Q4 — social proof at that scale pulls fence-sitters into actual purchases of conversion kits and gear. (Gitnux, May 2026)
The exact words they type into Google.
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